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The genesis of Silea’s stand for StocExpo 2025

The idea behind our stand for StocExpo 2025 came from the desire to maintain the consistency of the success achieved in the previous editions, in 2023 and 2024. We decided to keep both the layout and location of the stand, elements that proved to be strategic for ensuring visibility and accessibility.

For the design, we chose to follow a simple and clean approach, with the goal of highlighting the content. We wanted the visitors' focus to be on our products, particularly
the range of Silea solutions and the innovations from Avery Hardoll. This choice reflects our philosophy: let the products speak for us, clearly demonstrating the quality and variety of
our offerings for the Oil&Gas sector and beyond.

Challenges faced in the setup

One of the main challenges was to display a considerable number of products without creating visual clutter. Each solution presented had its own specific characteristics
and unique value, and our task was to ensure each one received the proper appreciation. We didn’t want any product to overshadow the others, risking to obscure the rest of our offering.

We worked carefully to find the perfect balance in product arrangement. Organizing an exhibition space is not easy, but the final result paid off every effort: we succeeded in
showcasing each product clearly and neatly, allowing visitors to explore our offerings with ease.

Design and corporate identity

We were able to create a setup that could clearly and effectively communicate who we are and what we do. Silea’s identity is based on innovation, reliability, and the ability to offer customized solutions for a wide range of needs. This message clearly emerged through the stand: every aesthetic and functional choice was designed to communicate our experience in the Oil&Gas sector and our willingness to meet the most complex challenges with concrete solutions.

We placed particular emphasis on clear exposition, favoring a layout that would allow visitors to explore our products intuitively. The idea was to create an environment that encouraged dialogue and curiosity, offering an immersive and informative experience.

Details and special attention

An aspect we paid particular attention to was the presentation of the prototype of the new IPV Avery Hardoll – inline preset valve. For this, we designed an exhibit that highlighted its technical and design features, making it immediately recognizable.

We also focused on the spaces dedicated to interaction with visitors. It was essential to create a welcoming atmosphere where our team could explain the functionalities of the products in detail and answer any questions. We believe that direct contact with customers and partners is essential for building lasting relationships and conveying our commitment and expertise.

Beyond the exhibition: the value of relationships

The feedback we received was extremely positive. I would like to thank the many visitors who came to see us, to whom our team was able to dedicate the right amount of time, providing detailed explanations and engaging in constructive dialogues. A special thanks goes to the many clients and distributors, especially those long-standing ones, who every year make sure to visit us. Their presence makes us proud and reaffirms that our work goes beyond mere sales: building authentic and lasting connections is one of the most rewarding aspects of our mission.
Once again, StocExpo 2025 was an opportunity for growth and a chance to strengthen our relationships with partners and clients!